WhatsApp Business Calling API is a revolutionary feature that brings Voice-over-IP (VoIP) calls to WhatsApp, allowing businesses to make and receive voice calls directly within WhatsApp chats. Unlike traditional phone calls, these WhatsApp voice calls occur entirely within the WhatsApp application using an internet connection.
This groundbreaking WhatsApp calling service was formally released globally in July 2025 after an extended beta test in select markets including Brazil, India, Mexico, and Indonesia. Industry research shows that over 2 billion minutes worth of calls are made on WhatsApp daily, making it a highly accessible communication channel.
With user-initiated WhatsApp business calls being completely free and business-initiated calls requiring proper consent, it provides a customer-friendly approach to voice communication that builds trust and enhances engagement across all industries. Studies show that 76% of consumers prefer phone calls for customer support, making this integration crucial for modern businesses.
98%
Message open rate on WhatsApp
5-7x
ROI improvement with voice integration
3x
Faster deal closure with voice calls
2B+
Daily call minutes on WhatsApp